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Discover the magic of Montego Bay, St. James,
as it gears up for an incredible surge in overseas visitors in the upcoming weeks. Minister of Tourism,
Edmund Bartlett, reveals that the much-awaited Reggae Sumfest Music Festival, scheduled for July 16 to 22,
is the driving force behind this influx. Excitement fills the air as hotels report a significant rise in
bookings, creating a buzz around “Sumfest City.”

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Reggae Sumfest, renowned for providing
exceptional entertainment for over three decades, has earned its place as the world’s largest
reggae music festival. This spectacular event not only delights music enthusiasts worldwide
but also fosters substantial support for small and medium tourism enterprises (SMTEs) across
Jamaica. The festival’s positive spin-off effects greatly benefit businesses, contributing to
the sustainable expansion of the local entertainment sector.

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Minister Bartlett emphasizes the Ministry
of Tourism’s unwavering commitment to nurturing Jamaica’s tourism product. The partnership with
Reggae Sumfest through the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF)
exemplifies this dedication. Despite challenges posed by the COVID-19 pandemic, both Jamaica’s
tourism sector and the festival have rebounded remarkably.

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The Jamaica Hotel and Tourist Association (JHTA) is ecstatic about the overwhelming success of Reggae Sumfest, with member hotels in and around Montego Bay reporting astonishingly high numbers. Even nontraditional accommodations like Airbnb are fully booked, leaving tourists eager to experience the magic of this vibrant city.

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Montego Bay’s Mayor, Councillor Leeroy Williams, takes the festival’s spirit to heart, declaring the city “Sumfest City” for the entire month of July. This symbolic gesture reflects the city’s commitment to ensuring the festival’s continued success.

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Don’t miss the opportunity to be part of this unforgettable celebration of culture and entertainment. Book your tickets and accommodations now to experience the best of Jamaica’s music and hospitality at Reggae Sumfest’s 30th Anniversary!

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